A Simple Structure for Success
Nicker is Internet-based, on-demand television for horse people . . . offering an effective and cost-efficient way to reach new customers and reconnect with old ones.

Every program on Nicker is available to consumers at all times, 24 hours a day, whenever they want to watch. Companies can choose from an assortment of video advertising options which include exclusive program and channel sponsorships ad positions. For a limited period of time, companies have the unique opportunity of capturing specific program or channel categories.

Program subjects include horse shows and events, news, health and veterinary medicine, entertainment-oriented documentaries and magazine shows, children and youth, and an assortment of channels specific to riding disciplines and individual trainers and clinicians. In the coming months, there will also be dedicated channels for breeds and issue-oriented organizations and associations.

How It Works
Each program on Nicker is divided into five to ten minute segments. Just one 15 to 30-second video or multi-media ad is played immediately prior to these program segments. These ads are short - and there are no back-to-back ads that drag on for minutes. This low frequency eliminates clutter and gives your ad greater standalone impact than in any other format available in the market today.

And the best part?You only pay for the people who actually watch your ad! There are NO up-front charges or hidden back-end fees. You pay just for the number of actual viewers, not for a "potential" based on ratings or gross subscribers to a publication or general visitors to a website. There are absolutely NO charges unless viewers actually watch your ad.

As an added bonus, a company's banner ad runs for free below the screen throughout the entire program segment so viewers can go directly to a website or featured product page - and there is no additional cost for any "click-throughs."

Additional advertising opportunities are also available through either static or rotating banner ads running throughout the Nicker website.